About Us

Your business deserves to flourish. We provide the tools to help you make sure it does.

Why Us

Businesses often spend too much time on admin and not enough time focussing on their core function. When introducing software, often the cost and complexity is far too high.

We make life easier and less costly - our app helps you make sales, manage your business and take payments on-the-go.

We bring multiple payment tools together on one platform to help you serve your customers at any time, anywhere. However you get paid, we have the solution.

Our mission is to empower businesses of all sizes and help them compete in the wider market.

Our Team

George Johnson

George Johnson

Founder & Strategic Director

George is founder of Hoof and is primarily focused on developing and executing the overall strategy. His past experience includes work in the travel, retail and technology sectors.

David Roberts

David Roberts

Software Architect

David is the Software Architect here at Hoof, responsible for the overall technical structure of the software. He has a passion for development and has previously worked in travel and creative services.

David Roberts

Geraint Thomas

Product Manager

Geraint’s background is in digital product design and delivery. As Product Manager at Hoof, Geraint is responsible for ensuring our products deliver on our goals to help businesses prosper and delight our users.

David Roberts

Warren Coles

Growth Hacker

Warren has worked across all aspects of marketing in the tech, software and SaaS sectors, both in the UK and globally. He came onboard at Hoof having heard George’s vision for making mobile and field payments easier for all.

Louise Norris

Louise Norris

Test Analyst

Louise is an experience QA testers for business-facing applications with a background in the financial services sector.

David Roberts


Could you become part of the Hoof family?

Our Story

Where it all started Our founder George Johnson was losing sales because he was spending too much time on business admin and had no way of taking payments. It was time to do something about it.

Where we are now We quickly got a small team together and created an app that enables anyone to access everything they need to start and grow their business.

Where we are heading We are helping more people grow their businesses every day. Our team is expanding rapidly and we are continuing to innovate and introduce new features.

Our Location

Hoof HQ

The Maltings, East Tyndall Street, Cardiff CF24 5EA